Tuesday 2 December 2008

Saul Bass!

Well, better late then never, eh? :)
Saul Bass, born May 1920, was an American graphic designer and Academy-Award winning film maker, who is best known for his design on animated motion picture title sequences. Bass became notorious in the industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm (1955).
The subject of the film was a jazz musician's struggle to overcome his heroin addiction, a taboo subject in the mid-'50s. Bass decided to create a controversial title sequence to match the film's controversial subject. He chose the arm as the central image, as the arm is a strong image relating to drug addiction. The titles featured an animated, black paper cut-out arm of a heroin addict
He designed title sequences for 40 years, for films as diverse as Spartacus (1960), The Victors (1963), It's a Mad, Mad, Mad, Mad World (1963) and Casino (1995). He also designed title sequences for films such as Goodfellas (1990), Doc Hollywood (1991), Cape Fear (1991) and The Age of Innocence (1993), all of which feature new and innovative methods of production and startling graphic design.
And here are some examples of Bass’ work -

North By Northwest

The Man With The Golden Arm

It’s A Mad Mad Mad Mad Mad World
It’s quite noticeable that Bass has a fashion for the use of lines in his title sequences, and they are common in most of his title sequences. He also uses the same, generic orchestral type music. Perhaps because this is what was considered as modern at the time Bass was creating and producing these titles sequences.
Considering Bass started created title sequences fifty years ago, our modern audience reacts to them different; in our day in age, we have a lot of high definition and graphics, and, from my point of view, I consider Bass’ title sequences to be a little boring in comparison, but when Bass began with his career, his creations were phenomenal, and without his work, we wouldn’t have the title sequences we have to day.
Hooray for Bass.
Happy blogging.
x

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