Thursday 2 April 2009

Evaluation

Our product, an opening title sequence uses the forms and convections of a real media product due to the nature of it’s being - it conforms to the general ideologies of an opening title sequence, whereby it gives a brief introduction of the protagonist, and introduces the theme and genre of the film. It also challenges the forms and convections by the very content and the method of its production - it was not filmed by a camera and cut into a sequence; it is a series of photos places into an animation.
Our opening title sequence does not represent any particular social group - it does not address upper, middle, working or lower working classes, race, age, gender, sexuality etc. It is simply introducing the protagonist to the audience, who happens to be a young schizophrenic murdered, hardly a commodity in our society.
The film production/institution, such as Pathè , who specialise in horror films; would be interested in our product, as it is an opening title sequence for a horror/thriller film.
The audience for our title opening sequence, and the rest of the film, would have to be aged 18+, due to the content of the film - horror and gore. They would have to have an interest in horror films, and the title sequence would be better suited to them if they preferred to look at films in depth rather then at face value, and the opening title sequence contains a number of small subliminal messages that will relate to the content of the film - for example, the flashing imagery of spiders etc.
We didn’t really have to work hard in order to attract an audience, as we had a screening of our title sequences in lesson. We discussed our method and approach to our title sequences to our audience, who them seemed very eager to watch it. I believe it was the original idea we had, and our unique approach that developed an interesting response.
During the developing process, I learnt how to use Photoshop, to edit our photo’s into a chalk and charcoal effect, in a large quantity/batch. I also learnt how to collect and organise the photos we took on iMovie, and assemble them into a sequence, with additional effects, such as the subliminal images etc.
From the continuity piece up to the end of the title sequence, I have learnt that continuity is essential for a successful piece - if it breaks the 180 degree rule, it does not work. I’ve also learnt that it is not essential to follow the generic methods of approach, and it you dare to take a challenge and experiment, you can produce far more interesting results.

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